#!/usr/bin/perl -w # # Copyright 2019, Google LLC # # Licensed under the Apache License, Version 2.0 (the "License"); # you may not use this file except in compliance with the License. # You may obtain a copy of the License at # # http://www.apache.org/licenses/LICENSE-2.0 # # Unless required by applicable law or agreed to in writing, software # distributed under the License is distributed on an "AS IS" BASIS, # WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. # See the License for the specific language governing permissions and # limitations under the License. # # This example adds a portfolio bidding strategy and uses it to construct a # campaign. use strict; use warnings; use utf8; use FindBin qw($Bin); use lib "$Bin/../../lib"; use Google::Ads::GoogleAds::Client; use Google::Ads::GoogleAds::Utils::GoogleAdsHelper; use Google::Ads::GoogleAds::V26::Resources::BiddingStrategy; use Google::Ads::GoogleAds::V26::Resources::CampaignBudget; use Google::Ads::GoogleAds::V26::Resources::Campaign; use Google::Ads::GoogleAds::V26::Resources::NetworkSettings; use Google::Ads::GoogleAds::V26::Common::TargetSpend; use Google::Ads::GoogleAds::V26::Enums::BudgetDeliveryMethodEnum qw(STANDARD); use Google::Ads::GoogleAds::V26::Enums::AdvertisingChannelTypeEnum qw(SEARCH); use Google::Ads::GoogleAds::V26::Enums::CampaignStatusEnum qw(PAUSED); use Google::Ads::GoogleAds::V26::Enums::EuPoliticalAdvertisingStatusEnum qw(DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING); use Google::Ads::GoogleAds::V26::Services::BiddingStrategyService::BiddingStrategyOperation; use Google::Ads::GoogleAds::V26::Services::CampaignBudgetService::CampaignBudgetOperation; use Google::Ads::GoogleAds::V26::Services::CampaignService::CampaignOperation; use Google::Ads::GoogleAds::V26::Utils::ResourceNames; use Getopt::Long qw(:config auto_help); use Pod::Usage; use Cwd qw(abs_path); use Data::Uniqid qw(uniqid); # The following parameter(s) should be provided to run the example. You can # either specify these by changing the INSERT_XXX_ID_HERE values below, or on # the command line. # # Parameters passed on the command line will override any parameters set in # code. # # Running the example with -h will print the command line usage. my $customer_id = "INSERT_CUSTOMER_ID_HERE"; # Optional: Specify a campaign budget ID below to be used to create a campaign. # If none is specified, this example will create a new campaign budget. my $campaign_budget_id = undef; sub use_portfolio_bidding_strategy { my ($api_client, $customer_id, $campaign_budget_id) = @_; my $bidding_strategy_resource_name = create_bidding_strategy($api_client, $customer_id); my $campaign_budget_resource_name = $campaign_budget_id ? Google::Ads::GoogleAds::V26::Utils::ResourceNames::campaign_budget( $customer_id, $campaign_budget_id) : create_shared_campaign_buget($api_client, $customer_id); create_campaign_with_bidding_strategy( $api_client, $customer_id, $bidding_strategy_resource_name, $campaign_budget_resource_name ); return 1; } # Creates the portfolio bidding strategy. # [START use_portfolio_bidding_strategy_1] sub create_bidding_strategy { my ($api_client, $customer_id) = @_; # Create a portfolio bidding strategy. my $portfolio_bidding_strategy = Google::Ads::GoogleAds::V26::Resources::BiddingStrategy->new({ name => "Maximize Clicks #" . uniqid(), targetSpend => Google::Ads::GoogleAds::V26::Common::TargetSpend->new({ cpcBidCeilingMicros => 2000000 } ), }); # Create a bidding strategy operation. my $bidding_strategy_operation = Google::Ads::GoogleAds::V26::Services::BiddingStrategyService::BiddingStrategyOperation ->new({ create => $portfolio_bidding_strategy }); # Add the bidding strategy. my $bidding_strategies_response = $api_client->BiddingStrategyService()->mutate({ customerId => $customer_id, operations => [$bidding_strategy_operation]}); my $bidding_strategy_resource_name = $bidding_strategies_response->{results}[0]{resourceName}; printf "Created portfolio bidding strategy with resource name: '%s'.\n", $bidding_strategy_resource_name; return $bidding_strategy_resource_name; } # [END use_portfolio_bidding_strategy_1] # Creates an explicitly shared budget to be used to create the campaign. # [START use_portfolio_bidding_strategy] sub create_shared_campaign_buget { my ($api_client, $customer_id) = @_; # Create a shared budget. my $campaign_budget = Google::Ads::GoogleAds::V26::Resources::CampaignBudget->new({ name => "Shared Interplanetary Budget #" . uniqid(), deliveryMethod => STANDARD, # Set the amount of budget. amountMicros => 50000000, # Makes the budget explicitly shared. explicitlyShared => 'true' }); # Create a campaign budget operation. my $campaign_budget_operation = Google::Ads::GoogleAds::V26::Services::CampaignBudgetService::CampaignBudgetOperation ->new({create => $campaign_budget}); # Add the campaign budget. my $campaign_budgets_response = $api_client->CampaignBudgetService()->mutate({ customerId => $customer_id, operations => [$campaign_budget_operation]}); my $campaign_budget_resource_name = $campaign_budgets_response->{results}[0]{resourceName}; printf "Created a shared budget with resource name: '%s'.\n", $campaign_budget_resource_name; return $campaign_budget_resource_name; } # [END use_portfolio_bidding_strategy] # Creates a campaign with the created portfolio bidding strategy. sub create_campaign_with_bidding_strategy { my ( $api_client, $customer_id, $bidding_strategy_resource_name, $campaign_budget_resource_name ) = @_; # [START use_portfolio_bidding_strategy_2] # Create a search campaign. my $campaign = Google::Ads::GoogleAds::V26::Resources::Campaign->new({ name => "Interplanetary Cruise #" . uniqid(), advertisingChannelType => SEARCH, # Recommendation: Set the campaign to PAUSED when creating it to stop # the ads from immediately serving. Set to ENABLED once you've added # targeting and the ads are ready to serve. status => PAUSED, # Configures the campaign network options. networkSettings => Google::Ads::GoogleAds::V26::Resources::NetworkSettings->new({ targetGoogleSearch => "true", targetSearchNetwork => "true", targetContentNetwork => "true" } ), # Set the bidding strategy and budget. biddingStrategy => $bidding_strategy_resource_name, campaignBudget => $campaign_budget_resource_name, # Declare whether or not this campaign serves political ads targeting the EU. # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING. containsEuPoliticalAdvertising => DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING }); # [END use_portfolio_bidding_strategy_2] # Create a campaign operation. my $campaign_operation = Google::Ads::GoogleAds::V26::Services::CampaignService::CampaignOperation-> new({create => $campaign}); # Add the campaign. my $campaigns_response = $api_client->CampaignService()->mutate({ customerId => $customer_id, operations => [$campaign_operation]}); my $campaign_resource_name = $campaigns_response->{results}[0]{resourceName}; printf "Created a campaign with resource name: '%s'.\n", $campaign_resource_name; } # Don't run the example if the file is being included. if (abs_path($0) ne abs_path(__FILE__)) { return 1; } # Get Google Ads Client, credentials will be read from ~/googleads.properties. my $api_client = Google::Ads::GoogleAds::Client->new(); # By default examples are set to die on any server returned fault. $api_client->set_die_on_faults(1); # Parameters passed on the command line will override any parameters set in code. GetOptions( "customer_id=s" => \$customer_id, "campaign_budget_id=i" => \$campaign_budget_id ); # Print the help message if the parameters are not initialized in the code nor # in the command line. pod2usage(2) if not check_params($customer_id); # Call the example. use_portfolio_bidding_strategy($api_client, $customer_id =~ s/-//gr, $campaign_budget_id); =pod =head1 NAME use_portfolio_bidding_strategy =head1 DESCRIPTION This example adds a portfolio bidding strategy and uses it to construct a campaign. =head1 SYNOPSIS use_portfolio_bidding_strategy.pl [options] -help Show the help message. -customer_id The Google Ads customer ID. -campaign_budget_id [optional] The ID of the shared campaign budget to use. =cut